What’s more, robots like Google bots crawl every link on your site to index properly and rank on search results. Consequently, it’ll move down your site on search engine result pages or kick the site out of the top 100. A high bounce rate gives Google a bad sign of uninformative web pages. When users land on a 404 page, they’ll leave it right away which increases the bounce rate. Hurt Website SEOĭead links negatively impact your WordPress site rankings on search engines, for sure. Is there any reason for them to stay on a 404 page? They’ll assume your website and business to be unprofessional and sloppy. What’s more, broken links persuade users to give up on your site immediately. Ironically, they’re redirected to a not found page which will definitely frustrate them. Imagine visitors get excited at your content and click on the link hoping that it’ll satisfy their thirst for information. Another common cause of WordPress broken links turns out to be typos in URLs. For example, the webmaster adds the month element to post URLs. Plus, the website has been moved to a different location or a new domain name forcing the server to serve a 404 not found error.Ī greater cause is the website’s structure has been changed. One of the reasons is that site owners have deleted these pages so you’re unable to view them.
Having too many broken links will seriously hurt your website and business. And you know what? This common problem can occur on any site of any size. Whether you’re just a web surfer or a website owner, you at least once come across a “404 Page not found” error.
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